Abhati Suisse – Corporate Identity

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The brief: Abhati is a luxury brand of toiletries based in Switzerland, strongly influenced by Ayurveda and traditional Indian medicine. The products are sustainable, organic and part of all the proceeds is reinvested to support education and reforestation initiatives in rural India. The client wanted to highlight the science behind the brand and the company’s very significant humanitarian contributions.

About Us

Abhati is an ethically-minded skincare brand, deeply influenced by its Indian heritage.

Its mission is to associate the therapeutic virtues of Swiss botanicals with Himalayan plants from organic farms and transform them into luxurious, sustainable and fair-trade beauty products.

The range of products isn’t only nurturing to skin and hair, but to the earth as well: “Organic ingredients are better for you because they contain the highest levels of beneficial antioxidants, vitamins, minerals and nutrients”, observes Abhati’s founder, Anju Rupal. “They’re also better for the planet because they’re free from toxic pesticides and chemical fertilisers, better for farmers & their families because they earn better market prices”.

Each product has been crafted following painstaking research, ingredient sourcing and has been put through chemical, paraben, cruelty and factory-free production. The end result is a collection of high-performance and ethical organic products for the most discerning clientele.

Abhati’s social and environmental impact has been rewarded with the BCorp certification, the first of its kind in Switzerland.

 

 

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Abhati Suisse - About Us

Abhati Suisse is a Luxury Brand of sustainable and highly potent toiletries. They wanted their brand identity to reflect the...

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