Abhati is an award-winning beauty brand, inspired by Ayurveda and Swiss botanicals. This B-Corp business, lovingly run by TED-speaker Anju Rupal, operates sustainably, and every purchase contributes to supporting the education of underprivileged girls living in India. We called it ‘Mindful Luxury’.


Abhati is an ethically-minded skincare brand, deeply influenced by its Indian heritage. Abhati works tirelessly to empower the craftspeople involved in the production of its range and fund local education initiatives. We work closely with educategirls.in and weforest.org, two NGOs that support emerging communities and sustainable development throughout India.”

I helped find the company’s tone of voice, crafted the copy on the website, the packaging, worked on the presentation deck and other marketing materials.