You’ve heard the cliché: you only have 7 seconds to make a great first impression. How does that translate when it’s a visual? Take away 6 seconds, and divide the result in two.
What should you put into your brochure? Before you answer that, ask yourself these questions:
- What is your target demographic?
- Is a brochure the best way to communicate with them?
- What is the opportunity/USP?
- Is the best approach a call-to-action or information?
- Why MUST they buy into your product or idea, without fail, this very instant?
What should you NOT put in your brochure?
- Any unnecessary information (the devil is in the details)
- An overpowering and distracting photograph, logo or half a page of non-essential contact details
- Too much copy technical gibberish or write everything in bold text
- Outdated images or ugly visuals
With the limited space provided in a brochure, you really have to up your copywriting game. Work with me to find the best approach and put together a document which will make you so proud… it might hurt to give it away.