You’ve heard the cliché: you only have 7 seconds to make a great first impression. How does that translate when it’s a visual? Take away 6 seconds, and divide the result in two.

What should you put into your brochure? Before you answer that, ask yourself these questions:

What should you NOT put in your brochure?

With the limited space provided in a brochure, you really have to up your copywriting game. Work with me to find the best approach and put together a document which will make you so proud… it might hurt to give it away.

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