Glenevan Mill

During his time as Managing Director, Paul Gunn was meticulous in overseeing every aspect of the Glenevan Mill’s operations: from sourcing and carefully selecting the yarn, importing unique intarsia machinery from Italy, recruiting talented craftspeople, creating intricate patterns and ensuring their flawless execution. In addition to his remarkable leadership skills, Paul also had a very […]

D.J. Alexander/ apropos

D.J. Alexander recently added a lettings-only arm to their property business, called apropos. The service includes a state-of-the-art platform to simplify the rental process, as much for landlords as for tenants. My work involved establishing tone of voice, website copy for both the D.J. Alexander and apropos site, as well as various marketing and PR […]

SEO

By now, you have a good idea what SEO is and why keywords are important. Let’s review for those who came late: the more words you have on your website that are related to your business (or, more accurately, the terms people will search for on Google), the higher the likelihood that your website link […]

Your New Business

Starting a new business is not an easy task. You have to put together a business plan, find a clever name, get banking set up, wade through red tape, get all the supplies, a location, choose a logo and a website designer AND navigate through #socialmedia…who has time to get the word out to all […]

Brochure, sure, sure

You’ve heard the cliché: you only have 7 seconds to make a great first impression. How does that translate when it’s a visual? Take away 6 seconds, and divide the result in two. What should you put into your brochure? Before you answer that, ask yourself these questions: What is your target demographic? Is a […]