By now, you have a good idea what SEO is and why keywords are important. Let’s review for those who came late: the more words you have on your website that are related to your business (or, more accurately, the terms people will search for on Google), the higher the likelihood that your website link will float to the top of the pile. And since we generally click on the first thing Google throws at us, that is where you want to be.
But woe! Your keywords are seemingly impossible to incorporate into a legible sentence. Well, good thing I love a challenge because I will sort that out for you likety-split.
It’s worth noting that there are some keywords that are a little more exotic than others, but that is where the fun is: if they are commonly used words, chances are you will find it more difficult to rise in the rankings because the competition is fierce. Alternatively, obscure combinations might get you traffic you weren’t after. The balance lies somewhere in the middle. Don’t worry if this all sounds complicated… Google Analytics and I have got your back.
And no, you can’t just type the keywords a hundred times and hide white on white. But nice try. Really.
Starting a new business is not an easy task. You have to put together a business plan, find a clever name, get banking set up, wade through red tape, get all the supplies, a location, choose a logo and a website designer AND navigate through #socialmedia…who has time to get the word out to all your potential clients? Let’s face it, you’re excellent at your job but the rest is a bit of a faff.
Being self-employed probably sounded easy when you came up with the idea… thoughts of choosing your own hours and working wherever you wanted… Bliss! But a few months on, it’s positively exhausting. Sure, you can work at any hour: most of the time it’s all waking hours. And wherever? You might already be finding yourself answering emails in the bathtub or by the side of the road. Starbucks staff can even spell your name correctly now.
At this point, while you bemoan the colossal hole already carved into your seed funding, you might be wondering what a copywriter can do for you. I offer you this:
Upon starting out in business, the objective is frequently to acquire a following and develop your identity with potential customers. Unless you have invented something, these customers already exist but they are, in all likelihood, other people’s customers at the moment. In essence: you need to attract them away. The best way to do that (and we can discuss this in greater detail) is to use:
- SEO and keywords to support your very engaging and beautifully written website,
- a pinch of advertising
- and exploit all that #socialmedia has to offer.
Together, we can explore all the options available to suit your budget. It is essential, however, that you build your business with these objectives in mind, as failing to consider your ranking and followers from the onset will put you so far behind that you’ll be able to see the back of your head. Do it now!
You’ve heard the cliché: you only have 7 seconds to make a great first impression. How does that translate when it’s a visual? Take away 6 seconds, and divide the result in two.
What should you put into your brochure?
Before you answer that, ask yourself these questions:
- What is your target demographic?
- Is a brochure the best way to communicate with them?
- What is the opportunity/USP?
- Is the best approach a call-to-action or information?
- Why MUST they buy into your product or idea, without fail, this very instant?
What should you NOT put in your brochure?
- Any unnecessary information (the devil is in the details)
- An overpowering and distracting photograph, logo or half a page of non-essential contact details
- Too much copy technical gibberish or write everything in bold text
- Outdated images or ugly visuals
With the limited space provided in a brochure, you really have to up your copywriting game. Work with me to find the best approach and put together a document which will make you so proud… it might hurt to give it away.